The entrance of a visitor on your website is a unique opportunity to captivate him, to invite him to stay, to lead him to visit the most important contents that lead him to an action, to a conversion. If correctly impacted, he will quickly become a customer and also a promoter of your brand and services.

Therefore, and to keep him interested in your site, it is also very important to bet on the fluidity of content and call to actions throughout the navigation, which stimulate and facilitate the contact at the distance of a click. Thus, the visit becomes a natural moment of conversion, and the visitor easily accesses the information that really interests him.

And if throughout the navigation path, you facilitate the direct contact accesses, the visitor will feel more accompanied and secure in his decisions.

In that sense, I summarize here the main forms of contact that you can activate on your site:

• Forms - through the options of fields with objective answers, to help the user to clarify doubts when they are interested in a particular product or service. It is important that it be simple, short and always accessible.
• integration with the whatsapp platform (web and mobile) - allow a faster conversation kick off with users via site, through one of the most known and used applications worldwide.
• activation and integration of an online chat (eg: LiveChat or Facebook Messenger) - this way you can follow the user throughout his visit through a conversation in real time.
• activation and integration of a chatbot - by advancing with this feature, not only facilitates the contact, but also allows you to clarify questions in a pre-prepared, automatic way and direct visitors to your products and services directly.

The truth is that in this pandemic context, the physical decentralization of business is contributing to the growth of more effective communication tools on websites, such as the ones I described above. It is critical to the success of any business sector to ensure that there is clear and assertive communication of different forms of contact via the website!