Effective time management is essential for personal and professional success, as it increases productivity, reduces stress, and improves the balance between personal and professional life.

Artificial intelligence is rapidly transforming the way we create and consume content. AI-generated content tools, like ChatGPT and DALL-E, can produce various types of content, from articles and blog posts to images and videos.

This September, I celebrate one year as a project manager in the Softway team. Doing a little retrospective exercise, my first days on this new adventure stand out.

It’s the year 2000. Mobile phones still have antennas, self-respecting people all carry around a Discman, Microsoft has just launched Windows 2000, Bill Clinton is president of the United States, and Moby has captured the zeitgeist of the new millennium with Natural Blues, which plays incessantly on the radio. Meanwhile, Lewis Carroll's Alice in Wonderland has just metamorphosed into the cult film The Matrix, and Steve Krug, our author, has just published the first edition of his book "Don't Make Me Think”.

Last week we celebrated International Women's Day and we want to take this opportunity to highlight two exceptional women who, through their ingenuity and vision, have made a decisive contribution to shaping the landscape of graphic design and technology.

That online presence is a relevant factor for the success of any brand is indisputable. The question that sparks heated discussions in strategy, communication, and marketing teams is: "Where to invest more: in the website or in social media?"

Each approach has its advantages and disadvantages, and understanding the peculiarities of different channels is essential to balance investment with an effective digital strategy.

In this article, we will delve into the life and achievements of Steve Jobs, with a focus on key lessons that entrepreneurs and individuals can learn from his remarkable journey, the creator of the iconic Apple Macintosh, a milestone in the history of technology, which will be 40 years since its launch tomorrow, January 24th.

In the ever-evolving digital world, building a consistent brand presence on various platforms is crucial to the success of any company. In Portugal, online competition has gained significant strength, therefore it’s imperative that brands understand the importance of a well-developed digital strategy.

In a world where equality is a fundamental value, web accessibility plays a crucial role in promoting digital inclusion and ensuring equal opportunities for all individuals, regardless of their abilities or limitations.