The need to grow your business's online presence
A brand's online presence has to be properly prepared. It's no use just having an online presence with a poorly thought-out website, you need to get involved and take care of the business as a whole.
A brand's online presence has to be properly prepared. It's no use just having an online presence with a poorly thought-out website, you need to get involved and take care of the business as a whole.
Websites that don't meet the needs
One of the most important channels for online presence is your website. It can be an institutional website, a blog, a news portal, or an e-commerce site, for example.
When a business starts working on its online presence, it's natural to create a simple and poor resource website. It's not necessarily a bad site, but it will offer a limited visitor experience.
However, as the site gains more indexing to search engines like google, its online presence becomes more relevant, visits to the site increase accordingly and new visitors come to check its content and become casual customers.
At this time of growth, it is essential to have the site ready, to not generate frustration for visitors. Here are some examples of things that can go wrong on a website:
The examples above damage your image and believe that a “disappointed and angry visitor” will not return. It is therefore essential to ensure that your website is prepared for growth in terms of information and content and for growth in terms of visitors (hits).
Think of a website optimized for the user experience
Make sure your site offers the best user experience - User Experience - possible. It should be attractive, safe, and easy to use, responding to the user's needs and eliminating any obstacles along the way. To do this, you should pay attention to the following points:
The intention is that the growth in online demand for your brand does not take your company by surprise. This way, your brand will be ready to enjoy the benefits of growing online!