If we put the question upside down, we have the answer: why not? why not have a blog to share the best we know how to do? ... and thus, be able to contribute to raise the knowledge of our customers, partners and everyone who read us?
When we talk about topics with substance and expertise, we are able to contribute to the evolution of business, markets, different sectors, since digital is transversal to everyone. Furthermore, we believe that we can awaken those who read us, the desire to want to know more, the enthusiasm to be able to do better. And in this way, the world moves faster.
When we share what we know, in a genuine, practical and objective way, we make our contribution to society. And contrary to what you might think, this sharing of information will never jeopardize our success. It’s the opposite, it is helping us to gain “ownership” and a certain “authority” in these issues on which we work on a daily basis and we are acquiring more and more know-how, thus gaining a certain status as credible owners of information in this universe. digital.
At a technical level, we also gained importance, it is true. We increase the relevance of the site in terms of SEO - Search Engine Optimization - we increase the number of shares, visits, but we also improve the positioning in organic searches because we appear more often, and we become more relevant. But at the end of the day, that’s not what moves us. We are moved by the desire that this sharing of information allows to raise the knowledge of all. Blogs are a great way to share thematic know-how and expertise.
Check here some ideas:
On this side, we will continue to share in our blog all the knowledge in web design and web development, as well as improvements in website development in general and the path in which we believe in the successful implementation of a consistent digital strategy.