In the course of this article we will dwell on some fatal characteristics for any digital platform, that are capable of spooking a whole village of users and turning your website into a virtual zombie.

1. A design from the dark ages

A simple and modern website design is halfway to having a pleasant user experience. We advise our readers to visit the Wayback Machine, a website internet archive, commonly known as the “website graveyard". If your website resembles, in any shape or form, those in this digital repository, there is no point in praying for its soul: the end is near and you have to resign yourself to the fact that your website needs to be revamped (pun intended, for the more distracted).

2. Unresponsive websites

According to Statista, at the end of 2021, 54.4% of the global website traffic came from mobile devices. This reveals the importance of having a mobile-friendly website, one that adapts perfectly to mobile and tablet screens. The numbers don't lie, it’s no longer enough just to have a well executed website on desktop, you need to invest in a responsive layout. Remember that ignoring this reality could compromise more than 50% of your website traffic.

3. The Frankensites

“Frankensites” are older websites that have suffered countless changes over their lifespan in an inglorious attempt, by their owners, to modernize them. The result is a "patchwork website" that, due to an outdated programming language, requires the implementation of complex solutions to solve simple issues. Add to the old-fashioned design, a challenging user navigation, and we are faced with a nightmare of a website. We know that intentions are the best, but sometimes it is better to start fearlessly from scratch!

If none of these points have you properly terrified, perhaps the time has come to admit that you may be responsible for one of the many digital caspers that hover in the depths of the internet haunting innocent users, day after day…In conclusion, we challenge our blog readers to look at their own websites with a sense of criticism and answer the following question: is your website a trick or a treat?

Notice that in this article we only talked briefly about some issues, for a more detailed overview we advise you to read "5 classic Web Design Mistakes".