The project of implementing a new website requires a lot of time and dedication of a company's resources: it is necessary to think about the structure, define functionalities, prepare content, choose images,… so a task force is often created, which is responsible for taking the project to what it thinks is the end: placing the site online!

But this is not the last step ... because an online website is not a finished product! It must be the beginning of a path, it must be attractive at all times, it must be attentive to the movements of the sector in which it operates, to the wishes of users and, even more, to the changes and adaptations of its business.

Therefore, you should look at your website as a living body, which exists to serve the purpose of your company, to impact visitors, to send a message to the market where it is inserted, ... in the end and most importantly: to win more business !

So, it is very important to bet on its dynamism, take care of your content, think of different ways to promote your content, to enhance SEO (search enging optimization) to reach more and more people,… and choose the right partner that you want to be your consultant and in a close and proactive way, help you to define the path!

In this blog we have talked about some ways to take care of your online presence, below I leave some examples of articles that may interest you:

• The connection between your site and social media - The goal of posts on social media should always be to bring users to your content.
• The importance of email marketing - Sending newsletters means keeping your brand, your services, your knowledge in the memory of the recipient.
• How to keep your website dynamic and up to date - Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.
• Consistency and recurrence are essential in online communication- When we define an online communication plan ... we have to be very clear in what we promise!

These are just a few examples that will help you keep an eye on this digital world, the most important thing is to always look at your website as an unfinished work in which it is worth investing your time, so that this is another very important piece of engine of your business!