No one has doubts about the importance of having a good website with a beautiful and impactful design that makes the difference, combined with objective content that helps users make decisions.

With web evolution and the way users interact with websites on a variety of mobile devices, websites are becoming more modern, interactive and creative. They must be impactful, generate emotions, with strong images and videos and clear and effective messages.

It all counts in how we communicate visually: colors lettering, images, videos, animations, … and how it all comes together for user to live the right experience when browsing a website.

But believe me, a website is not, and should never be considered, a work of art! The big difference is that a work of art is a finished product. A website is always a work in progress that must, always, adapt to the demanding market and respond to what users impose.

Web designers are thinkers, solving problems. The creative process has a very concrete ability, which is to shape the behavior of the user browsing the site to get them to "do because they want, what we want them to do". Shapes, colors, images, videos, buttons and call to action are elements that follow the forces imposed by users.

This creativity is based on a very important UI / UX concept: user interface / user experience. The user interface designer is concerned with guiding the way the user navigates on the site, following the most effective path and leading him to make decisions in a natural way (contact, buy, register…). The user experience designer is concerned about how the user will feel when browsing the site and even how they will remember the brand after they are no longer visiting the site.

A good brand website combines these two realities brilliantly, so that it is easy for the user to find what we want them to find, feeling the right emotions so that the impulse leads to contact, registration, purchase, in the right moment.

It requires research, development, creativity, product design, collaboration and above all listening to the customer, the user, and making him the biggest brand agent.