XMS is a content manager - CMS: Content Management System - developed by Softway, which we implement on the websites we develop and which customers use to update the content of their websites and online stores on a daily basis.

Offering a simple look, XMS allows you to change all the contents of the website quickly and safely, with total autonomy and simplicity. Publish new articles or news, products or services, manage team, and change call to action. All text content, images, videos, PDFs ... can be updated via the content manager (...), in addition to numerous other features such as the integration of the youtube video player and optimization and resizing of images.

XMS is a content manager - CMS: Content Management System - developed by Softway, which we implement on the websites we develop and which customers use to update the content of their websites and online stores on a daily basis.

What is the ultimate goal of a content management tool? It is to make your life easier and encourage you to update any and all content on the website or online store quickly, simply, and very effectively.

The XMS backoffice is more than a content management platform, storing contact requests and submissions of forms made via the website for easier analysis, management, and follow-up to them. Always thinking about optimizing each project in terms of SEO - Search Engine Optimization - in XMS you can also define specific meta tags per page that override the dynamically generated defaults via website content.

It also offers the possibility of generating pop-ups, info-bar, and landing page, giving you autonomy for a management “tailored to your business” and functioning as an operations center to streamline the communication and marketing dynamics of your website.

Here are some tips to keep your content manager organized and to get the best out of your business:

• Contents - change your content frequently, it will increase the flow of visits to your website, stimulate better SEO positioning and increase user engagement and curiosity
• Image management - create and organize folders numerically or alphabetically, according to the name of each section of your website, it will make it easier to find the image you need; name the images as if they were the “caption” of it. The name you give to the image is indexed by the search engines (ex.google)
• Management of pdf files and videos - separate and organize your pdfs and videos in different folders; Reinforcement that must name the files with the right name to facilitate indexing in search engines.
• SEO - build dynamic meta tags for each page of your website, to optimize indexing; comply with the recommended number of characters.

In conclusion, by making the most of your content manager, you will enhance the success of your website. If the content manager you are currently using is XMS ... then you already know us