An online presence is currently a must-have for any business, as we had the opportunity to write about in our blog. But beyond your website, social media is increasingly a way to boost your business growth and reach new audiences.

As the years go by and with their development, social networks such as Facebook have created different ways to present businesses. One of them is Facebook Shops, a simple way to sell products online.

Facebook Shops allows, through a business page, to showcase your products, manage inventory and orders, as well as processing payments. The system is primarily meant for small businesses and mobile devices, but it can be adjusted to almost every type of store.

Payments can be processed using the Facebook application or third-party systems. For small businesses you can even chat directly with your customers regarding payments using Facebook Messenger.

If you already have an online store, it is possible to integrate with other platforms such as Shopify, allowing you to expand your customer base and find new clients. 

A big advantage of this platform is the almost seamless integration with Instagram Shopping, creating instantly a presence in two of the world’s largest social networks. 

Consumers are increasingly used to shop using mobile applications and digital services, making it an effective way to start or expand your store during these challenge confinement periods.

You can find out more on Facebook official documentation or start creating your store right away.