The importance of strategy in web projects

• Set a clear vision
  A successful web project starts with a well-defined vision that describes its purpose, target audience and desired outcomes. 
• Identify objectives and goals
  Setting clear objectives and measurable targets is essential to drive the project forward. As Peter Drucker, considered the father of modern management, stressed, "Unless commitment is made, there are only promises and hopes; but no plans."
• Market research
  To create a competitive web project, it is crucial to conduct a market research study. Understanding the target audience and their preferences can help in making informed decisions. As Steve Jobs said, "Get closer than ever to your customers. So close that you can tell them what they need before they know it themselves”.

The role of structure in web projects

• Content organisation and navigation
  A well structured web project ensures intuitive navigation and seamless user experience. As Louis Sullivan, an American architect who collaborated with Frank Loyd Wright, noted, "Form ever follows function".
• Create a scalable architecture
  Designing a scalable architecture allows the project to adapt and grow along with evolving needs and technological advances.
• Defining roles and responsibilities
  Although from a less technological point of view, assigning clear roles and responsibilities within the project team promotes accountability and effective collaboration. So even a small team can commit to conquering big challenges. 

Adaptability to sudden change

• Agility and flexibility
   In an ever-changing digital landscape the ability to adapt to sudden changes is critical. It is important to ensure that we can respond quickly and effectively to change and that the structure set up allows for this.
• Continuous evaluation and iteration
  Regularly evaluating project performance and iterating based on feedback helps to adjust strategy and structure. As Reid Hoffman, co-founder of LinkedIn, stressed, "If you're not embarrassed by the first version of your product, you've launched too late."

While a number of tools have emerged lately that can help you with your business, the real success lies in the strategic thinking and a robust yet adaptable structure that underpins the project. By building a well-defined strategy and structure, web projects can not only easily navigate sudden changes, but also achieve their intended goals. As Antoine de Saint-Exupéry, author of The Little Prince wrote, "A goal without a plan is just a wish."

Whether you are in the initial planning stages or adapting to unforeseen circumstances, always prioritise strategy and structure for a successful project.