Efficiency means more for less, more kms per litre, more light per watt, more words per minute. Whenever we have more for less, we are improving efficiency, but we know that in all processes we encounter obstacles to efficiency and that can be a problem!

Innovation is the answer to real problems. It is a process of trial and error, experimentation and testing in order to solve a problem. It's taking an idea even if it doesn't work at first and continue to see the light at the end of the tunnel. It's insisting on this idea until you get the desired result.

If we want to be innovative, we can’t be efficient. They are very different processes at their core. It's okay to not always be innovative, but it's also okay to take an external innovation and implement it efficiently in your structure and solve a problem.

The ideal in this dichotomy is to find a balance that allows you to move forward successfully. Knowing that we cannot always be innovative, it’s important to know when it is urgent to invest in innovation in order to make processes more efficient in the future!