I am in one of the world’s best destinations, in a mix between enjoying the family and closing a spectacular project in which we have been working for Herdade da Malhadinha Nova and today, while having one of those unforgettable breakfasts, I heard a couple talking in the table beside while checking the daily news in Observador.

When you say “my website has a mobile version”, what do you mean? It means that it doesn’t have an error when you visit it? Or it means that it is truly optimized for a great mobile browsing experience?

How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...

Did you know that more than 80% of users who search on google just stick to the first page of search results? For those users, if you do not appear, you do not exist! It is not enough to be online, it is necessary to appear and for that it´s essential to have a good position on Google.

A website with static information is not very relevant for those who visit it, nor very relevant for google. There are no miracles, if you don’t invest some time in keeping your site with updated content, why would google give it relevance and show it on the first page?

When building our digital footprint, we must prioritize the website development, adding then a strategic communication plan on social networks. The opposite isn’t valid, and I explain why.