Websites or Social Media: Where to Invest in Your Brand's Digital Strategy?

That online presence is a relevant factor for the success of any brand is indisputable. The question that sparks heated discussions in strategy, communication, and marketing teams is: "Where to invest more: in the website or in social media?"

Each approach has its advantages and disadvantages, and understanding the peculiarities of different channels is essential to balance investment with an effective digital strategy.

Maria Reis da Cunha
Jan 30 2024 • 5 min reading

40 years after the launch of the Apple Macintosh, we remember some of the powerful lessons of visionary Steve Jobs

In this article, we will delve into the life and achievements of Steve Jobs, with a focus on key lessons that entrepreneurs and individuals can learn from his remarkable journey, the creator of the iconic Apple Macintosh, a milestone in the history of technology, which will be 40 years since its launch tomorrow, January 24th.

João Amador
Jan 23 2024 • 2 min reading

The Interview Diaries: 10 Questions with Rafa

Welcome to the behind-the-scenes of Softway! Softway is made up of people, and therefore, we thought it fitting to introduce you to another side of our team.

Maria Reis da Cunha
Jan 16 2024 • 4 min reading

Wrap-up Softway Team Events 2023

With the arrival of a new year, it's time to look back on the good times we had as a team throughout 2023.

Rita Russo
Jan 9 2024 • 2 min reading

Some web design and usability trends for 2024

As we welcome the year 2024, it is inevitable to acknowledge the power of the digital realm and the speed of its evolution. The constant change demands that businesses stay vigilant and updated in terms of digital assets, particularly their websites.

Maria Reis da Cunha
Jan 3 2024 • 3 min reading

A team with whom we love celebrating Christmas

Christmas is a special time, full of light, traditions, and unique moments. This year, once again, we had dinner together [toasting and laughing out loud] and exchanged gifts chosen for each one.

Maria Cabral de Sousa
Dec 20 2023 • 1 min reading

The Interview Diaries: 10 questions with Afonso

Softway is made up of people, so we thought we'd let you know another side of our team.

You already know that we make websites, that we're creative, innovative and technologically rigorous, ... now we want you to get to know us not only for what we do, but also for who we are, and so we decided to venture into this new format, where we interview each other, without filters.

Madalena Moreira Rato
Dec 12 2023 • 3 min reading

3 steps to a magnificent website

In the ever-evolving digital world, building a consistent brand presence on various platforms is crucial to the success of any company. In Portugal, online competition has gained significant strength, therefore it’s imperative that brands understand the importance of a well-developed digital strategy.

Rafaela Nogueira
Nov 28 2023 • 4 min reading

What is web accessibility, and what are the benefits of having an accessible website?

In a world where equality is a fundamental value, web accessibility plays a crucial role in promoting digital inclusion and ensuring equal opportunities for all individuals, regardless of their abilities or limitations.

Maria Cabral de Sousa
Nov 28 2023 • 5 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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