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Now more than ever the web is the only gateway to your business

Last week was tough and challenging, but full of energy. It was a pride to see our team united remotely in the most challenging multitasking of our lives that gathered work, family, study, following the news, managing anxieties, responding quickly, keeping up and resolving.

Madalena Moreira Rato
Mar 23 2020 • 2 min reading

Technology at people’s service or people at technology´s service?

Nowadays there are “n” ways to reach the people you want to impact, whatever the content and purpose is. This is only possible with the use of technology, whether through a website, a social network, sharing, voice messages, ... in the way the creativity of each one inspires.

Maria Cunha
Mar 9 2020 • 2 min reading

The million-dollar question: How to appear on Google’s first page?

Did you know that more than 80% of users who search on google just stick to the first page of search results? For those users, if you do not appear, you do not exist! It is not enough to be online, it is necessary to appear and for that it´s essential to have a good position on Google.

Maria Cabral de Sousa
Mar 2 2020 • 4 min reading

The Digital First Impression

A website's landing page should work as a storefront, capable of atracting clients to explore your company.

 

Tomás Jacob
Feb 24 2020 • 2 min reading

Online or offline, always: from people, to people!

The responsibility and the importance of impacting those who find and browse the website of your company is huge!

Madalena Moreira Rato
Feb 17 2020 • 2 min reading

Be or seem to be, that is the question?

In the days we live in it is no longer enough to be, it is necessary to “seem to be” ... showing the world what you are!

Maria Cabral de Sousa
Feb 10 2020 • 2 min reading

Do I need a website for my business? The answer is YES!

And it´s urgent that you do so.

Maria Cunha
Feb 3 2020 • 2 min reading

Websites, the biggest risk isn´t spoiling it ... the biggest risk is to never update it!

A website with static information is not very relevant for those who visit it, nor very relevant for google. There are no miracles, if you don’t invest some time in keeping your site with updated content, why would google give it relevance and show it on the first page?

Maria Cabral de Sousa
Jan 20 2020 • 3 min reading

Websites or social networks? What’s more important?

When building our digital footprint, we must prioritize the website development, adding then a strategic communication plan on social networks. The opposite isn’t valid, and I explain why.

Maria Cunha
Nov 27 2019 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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