URLs an important point in your digital strategy

URLs are an important element in creating web pages and defining the purpose and place of your pages. However, many people do not know the different parts that make up a URL, nor the best practices for creating them.

João Amador
Jun 29 2022 • 2 min reading

Goodbye Internet Explorer! The "death" of IE and the importance of having your browser updated

Last week the browser Internet Explorer "officially died". IE was launched in 1995 by Microsoft, but it became outdated, making life difficult for web developers and users. It was not able to evolve at the speed of the competition and Microsoft communicated on June 15, 2022: "Internet Explorer (IE) has been officially retired, it is not supported as of today".

Maria Cabral de Sousa
Jun 20 2022 • 2 min reading

How to keep your website visitors loyal

We are all aware that it is so important to keep your site's regular visitors loyal, as it is to attract new ones. Retaining users is essential to boost your business growth through web organic presence and promote engagement with your brand, your content, and the value you add to the market.

Rita Russo
Jun 8 2022 • 2 min reading

The importance of good Calls-to-Action on your site

When a visitor enters your site, what do you want them to see first? How do you want to convert a visitor's entry to your site?

Madalena Moreira Rato
May 31 2022 • 2 min reading

How to make life easier for your marketing and communication team on digital

These teams are currently facing a huge challenge to publish relevant content on the multiple digital platforms where their brands are present.

Maria Cunha
May 24 2022 • 2 min reading

Typographic personalities and their application in the digital world

“All typefaces are historical” Jonathan Hoefler

Marta Guimarães Ferreira
May 10 2022 • 4 min reading

Innovation versus Efficiency

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?

Pedro Completo
May 3 2022 • 1 min reading

NFT, the emerging future!

You've probably come across the term NFT several times in recent times, the acronym that stands for Non-Fungible Token has been voted word of the year by Collins Dictionary, with a meteoric growth in its use of over 11,000% by 2021. The main reason for this increase is that last year NFTs generated $23 billion in trading, as per the Dapp Industry Report 2021, and everyone seems to want to know how to enter this market.

João Amador
Apr 26 2022 • 3 min reading

The importance of having interactive content on your website

Interactive content plays a very important role on your website and it allows the user to interact directly with the information that is presented on it

Rita Russo
Apr 19 2022 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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