Appearing on the first page of google search is one of the most important things for a business. The first 5 search results are considered the most relevant, with organic clicks on results further down and on the following pages becoming less and less expressive. What can you do to improve your website's SEO ranking and aim for the podium?

Start at the beginning: make a good briefing focused on the information you want to share with the web design and web development company that will create your site. A well-done briefing is the first step towards having the right digital positioning and allow your visitors and customers to see you the way you want to be seen!

Despite the diversity of existing channels, the website continues to be the showcase par excellence for many companies to promote their products and services and, therefore, a powerful tool for attracting new business.

We all dream of having an article or video go viral, but not everyone can be the "Cristiano Ronaldo" of the internet. We can, however, use a strategy that allows us to create value and relevance in our content.

Take advantage of every visit for potential business! Never forget, on the Internet, your office is open 24/7.

Do you already know what you need to have more reservations at your hotel? Your website is the perfect window to improve the conversion rate of virtual visitors to guests. In this article is everything you need to know ...

You can and should outsource the execution of your website to specialists in digital strategy, but don't let others define the ultimate goal of your website. You know your company, the greatest strengths and difficulties of your brand, so you must define the goal and the direction.

If you are a Softway customer, you have certainly heard of the XMS backoffice and this article may interest you! If you don't know what XMS is, be sure to read this article ... who knows, we can help you optimize the content management of your website.

As I already had the opportunity to write in a previous post, a website is not a work of art, it is a work in progress, forever!