Softway Book Club: “The Inmates are Running the Asylum”, by Alan Cooper. Reflections on user-centered design with Softway’s founder, Nuno Portela.

Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.

Marta Guimarães Ferreira
Nov 21 2023 • 10 min reading

The Interview Diaries: 10 questions with Rita

Welcome to our feature, launched in September, where we share an exclusive conversation with each member of the Softway team.

Rafaela Nogueira
Nov 14 2023 • 4 min reading

One Month at Softway: “The Leadership of the Last” in Action

About a month ago, I took my first steps as a Project Manager at Softway. In this short period of time, I encountered an unique culture that surprised and inspired me. Not only because of the welcoming work environment, but also because of the concept of leadership that is informally practiced on a daily basis.

Maria Reis da Cunha
Nov 7 2023 • 2 min reading

The 4 biggest nightmares for any user surfing the web. Dare to read on?

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

João Amador
Oct 31 2023 • 2 min reading

Marc Augé's concept of Non-Place and how it applies to websites

The concept of "non-place" originated with Marc Augé, a French ethnologist and anthropologist, in his book "Non-Places: Introduction to an Anthropology of Supermodernity". It's a concept that can be adapted to user behaviour on a website.

Rita Russo
Oct 24 2023 • 2 min reading

In Focus: Exploring the ideal harmony - Frank Gehry's approach to client engagement in project creation

"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".

 

Madalena Moreira Rato
Oct 17 2023 • 5 min reading

We love funnels around here

We don't create websites. We define a brand's digital positioning strategy…the result can’t be seen merely as “a website”, but rather as the largest gateway for visitors, with the greatest potential for conversion into customers.

Maria Cabral de Sousa
Oct 10 2023 • 3 min reading

The Interview Diaries: 10 questions with Miguel

Softway is made up of people, so we thought we'd let you know another side of our team.

Rafaela Nogueira
Oct 3 2023 • 3 min reading

Different web browsers, different behaviours! The Rendering Engine and a bit of history

Web browsers are a big part of our daily lives, whether we use them for work or leisure. Despite their widespread use, do you know how they came about and what the differences are between the various browsers?

Afonso Luís
Sep 26 2023 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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