Welcome to our feature, launched in September, where we share an exclusive conversation with each member of the Softway team.
Softway Book Club: “The Inmates are Running the Asylum”, by Alan Cooper. Reflections on user-centered design with Softway’s founder, Nuno Portela.
Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.