What is the real purpose of your website? Focus on the goal!

You can and should outsource the execution of your website to specialists in digital strategy, but don't let others define the ultimate goal of your website. You know your company, the greatest strengths and difficulties of your brand, so you must define the goal and the direction.

Maria Cabral de Sousa
Apr 27 2021 • 4 min reading

Which content manager do you use to update your website?

If you are a Softway customer, you have certainly heard of the XMS backoffice and this article may interest you! If you don't know what XMS is, be sure to read this article ... who knows, we can help you optimize the content management of your website.

João Amador
Apr 20 2021 • 3 min reading

Are we ready for what the future holds?

In these uncertain times, when no one can predict whether a new wave of Covid-19 is coming, I feel that we have been developing greater control over our actions, whether in buying habits, financial expenses, or even in our plans and ambitions for the future.

Maria Cunha
Apr 13 2021 • 2 min reading

The importance of having a simple and agile website to update

As I already had the opportunity to write in a previous post, a website is not a work of art, it is a work in progress, forever!

Madalena Moreira Rato
Apr 6 2021 • 2 min reading

The right recipe for your Restaurant website

Do you own a restaurant and is it time to invest in a website? Here is the perfect recipe to create an amazing website and to cry for more for any restaurant.

Inês Victorino
Mar 30 2021 • 4 min reading

Should I have my website available in more than one language?

Translating your website is an efective way to boost your search engine results outside your country, as well as increase sales for the global market.

Tomás Jacob
Mar 23 2021 • 2 min reading

Website: Hire a Web Agency or do everything in-house?

Hiring a digital agency to build your website or online store should not be seen as an expense, but as an investment that enables your business to grow and increases profitability.

Maria Cabral de Sousa
Mar 17 2021 • 3 min reading

Evasive advertising, no thanks!

Everything that is done well adds value to your business, evasive advertising will only keep your audience away.

João Amador
Mar 8 2021 • 2 min reading

Let's talk about copywriting on the websites?

Our tip: “Less is more!”

Maria Cunha
Mar 1 2021 • 3 min reading

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We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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