The world of the internet is constantly changing and transforming. Sometimes it seems difficult to keep up to the technological advances and leaps that in a matter of months can change everything overnight.

There is an increasingly growing and evident trend, cutting across B2B and B2C marketing, called H2H. This human-to-human marketing represents the concept behind any industry, business, or consumer...it is person-to-person oriented, and centers on building long-term, trusting relationships between companies and their customers.

According to Google, the pages of your site will be deindexed if they are down for a few days, no longer appearing in search results. Learn how to avoid this deindexing, the possible impacts of it on your search engine positioning, and the consequent impact on your site traffic and your business.

Dark Mode, nowadays, is everywhere. Some brands justify the use of dark mode as something that makes our concentration easier while we are working, that extends the battery life of our devices and and doesn’t tire our eyes so much. But what is really the Dark Mode and how does it work?

All the evolution of the world and, in particular, the web, leads us to an exponential growth of informed, demanding visitors who know what they want and what they are looking for.

A New Year approaches and with its arrival we thought the time had come to do a web design wrap up of the 6 trends that left a mark in 2021.

Softway’s Christmas this year was both simple and great. It reminded us that sharing an exquisite meal, filled with laughter and fine wine is one of life’s greatest joys.

Image optimization has always been one of the most relevant aspects in developing a website and sometimes it can require some difficult decisions. How much quality should be sacrificed in the name of a lighter file size?