If you've clicked on the article to read it in full, it's because you're curious about the myths we're going to unravel here. They're quite common, so it's natural to identify with some of them. We all end up believing several myths, so we're all in the same boat (or on the same web...)!

Let's start with the 1st Myth: Users read every word on the website

This is a sensitive subject, because initially there is always a great desire to put as much information on the website as possible. You have to inform the user, give all the data, explain everything in detail... but you soon realize the meaning of the famous phrase “less is more”. This applies to everything on a website: animations, the number of pages and, of course, the content. Don't be fooled if you believe that users will read all the text you put on a website. As ordinary users ourselves, we don't.

Recommendation: content should be as short as possible, relevant from an SEO point of view and visually appealing.

Myth 2: Good design guarantees user involvement

This myth takes us back to an article we wrote here on the blog in 2021 by our designer Marta, about Web Design Myths. As we said at the time, design is not omnipotent, and the website still needs relevant content to not only respond to what the user is looking for, but to boost its positioning in search engines. It's clear that the aesthetics, animations and look and feel of the site are fundamental, but equally important is the clarity of the content and ease of navigation and usability.

Recommendation: find a balance between form and content. Design contributes to immersive browsing, but content is key to answering exactly what is being sought.

We're already halfway through our article and now we'll move on to a 3rd myth that is quite common: The homepage is the most important page

There's no doubt that the homepage is the page that mostly gets the most hits when we analyze Google Analytics data. However, due to the results that well-worked SEO (both from a technical and content point of view) has shown, all pages are likely to appear in search engines. This means that if you work on the keywords in the texts of the main pages of the site, and not just the homepage, these will also have a strong chance of appearing in users' results. Increasingly, interior pages (Team, Services...) are the gateway to websites, so they shouldn't be left in the background.

Recommendation: each page of the website - especially those most relevant to its purpose - should be developed in such a way as to provide intuitive, clear navigation and relevant content.

This brings us to the 4th and final Myth: The time it takes to enter websites is not that relevant

Many people believe that as long as the site is functional, users will wait for it to load before accessing it. They couldn't be more wrong. In today's fast-paced digital world, users expect to enter a website immediately. Searches are fast, the time spent on web platforms is getting shorter and shorter, and so every second spent prolonging the search for something will be ill-received. What happens is that users quickly give up accessing that website and move on to another that might match what they're looking for.

Recommendation: ensure that the website has good speed and loads quickly when users try to access it. Here, several factors will count: the overload of the server where it is hosted, the weight of the images and videos, among others.

There are several variables that contribute to the success of a website, thus fulfilling the purpose for which it was developed. It is therefore essential to know and understand the behavior of the average user: they are looking for information quickly and objectively, so the content must be direct and relevant (containing the essential keywords) on every page of the website, which must guarantee immediate access.

We hope you've enjoyed sharing this article; it's always important for us to help debunk myths and increase digital literacy.