Operator - The IA agent

What if I told you that booking a trip, doing your daily shopping or having your calendar organised by a virtual agent could be a new reality?

João Amador
Feb 11 2025 • 2 min reading
Operator - The IA agent
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In this article we present a recent technology that could represent a revolution in the way we explore and act on the web in everyday actions.

Introducing ‘Operator’, built by OpenAI, it's an agent that can access the web to carry out tasks for you.

Using its own browser, this agent can view a web page and interact with it by typing, clicking and moving around. It is currently a research preview, which means it will have some limitations and will evolve based on user feedback. In short, it is capable of doing its job for you independently - in this case the user delegates a task to it, the ‘Operator’ carries it out.

Cases of use

Operator can be used to perform various types of repetitive browser tasks, helping people to save time on these daily actions and opening up new opportunities for you and your company.

Some of the use cases we have identified are:

  • Effortless travel booking: Imagine planning a trip without lifting a finger. The ‘Operator’ can search the Internet for the best flight and accommodation offers, compare prices and even complete the booking process based on your preferences.
  • Simplified appointment booking: You can access your calendar, identify available slots and book appointments with doctors, dentists or any other service provider that offers online booking.
  • Automated online shopping: You no longer need to manually add items to your basket and fill in delivery information. Operator takes care of your online shopping from start to finish, finding you the best deals and ensuring a secure checkout.
  • Personalised news and content aggregation: Stay informed without information overload. Operator can select news articles, blog posts and social media updates tailored to your interests, providing a personalised feed directly on your mobile phone, tablet or computer.
  • Automated data entry and form filling: Tiresome data entry tasks can be a thing of the past. Operator can accurately extract information from documents and fill in forms online, saving you time and reducing errors.

The future

The ability to use the same interfaces and tools that we humans interact with on a daily basis extends the usefulness of Artificial Intelligence, helping people to save time on their daily tasks, reduce errors and optimise processes.

Presented as the next big thing in AI after ChatGPT: a new technology that will change the way people use the Internet and their PCs. Instead of just providing and processing information, agents can - in theory - take action and finalise concrete steps.

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