We can all see that the pandemic has marked the before and after of the patterns of use of digital channels and business models because it has accelerated the process of digital evolution to meet the demands of new user profiles, which are increasingly less traditional and more digital.

We are witnessing the transition from theory to the implementation of digital strategies in practice, where the new normal is less and less "new" in those sectors that are investing in a digital transformation that allows them to evolve and develop skills focused on accelerating the commercialization of products and services, on building customer loyalty and winning new ones, and on reducing costs and optimizing management processes.

This is the reality for which you should be prepared and oriented at the time of choosing the right technology partners to give you all the support on this path. It is increasingly critical to invest in a strategic digital reinvention, investing in the development of quality platforms and tools (for example: websites; CRM; integrated management systems, email marketing ...) that allow you to implement good communication practices, adapted to the reality of your company, and thus effectively communicate products and services that create value to your customers who are now much more informed, demanding and rigorous.

It is very important to establish clear growth objectives. And in this preparation for the present and future, you should see the investment in the different digital channels as a recognition of the usefulness of technology and the Internet in the modernization and competitiveness of your company. The success of your business depends on the investment in a Digital Transformation Strategy that will allow you:

• Know your target better
• Get more customers
• Receive feedback that allows you to evolve
• Improve the relationship with customers and make them loyal
• Educate the market, the sector where you operate
• Increase your recognition as a company, your notoriety
• Generate leads
• Generate business opportunities
• Strengthen your competitiveness
• Increase the profitability of your company

To lead and have a distinct and differentiating positioning is to bet on a digital competitiveness, without forgetting that everything evolves very fast and you need to be focused and constantly updating, surrounded by the right partners.

(*) Learn about some companies and strategies in this Exame article.