No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.

Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.

In 1990 Jakob Nielsen and Rolf Molich defined 10 usability heuristics for interaction design. They are called heuristics in the sense that they are general rules rather than specific guidelines. These rules should potentially be identified in all situations where there is a user interaction with an object or platform. In this article we will explore how they are found on websites and how they improve interaction.

The answer is not straightforward and there are numerous factors that can define the importance of your website in your business. The way you communicate your brand online, how you tell your story, engage and convert visitors into actions, certainly makes your website a powerful tool that you should pay attention to.

In a recent Softway blog article we talked about the importance of emotions in a company's digital strategy and how storytelling plays a central role in creating memorable bonds in the consumer's mind towards a given brand.

When Softway people get together, working, analysing the path we've made together and thinking about the future, playing pool and even in the Immersive Theatre, success is guaranteed!

Starting a new job as a Full-Stack Web Developer is an exciting but overwhelming experience. You want to get up to speed quickly and contribute to the company’s mission of developing high-quality websites for clients. However, there are many things to learn, from understanding the company culture to getting familiar with the technology stack and coding standards.

The importance of emotional connections in branding strategies is undeniable. It is through emotions that brands can establish a deeper and more lasting connection with their consumers. Generating emotions, creating bonds, responding to what the consumer is looking for through a relationship of trust and security, has become fundamental.