Last week Softway team had a day out of the office to take a deep look at our path that brought us to where we are today, share our vision for the coming years and think together about the future.

In March 2020 I wrote to you here about “We like to be together, but we chose not to be!” and I posted on this blog that our team would be 100% available but remotely, each one from their home.

Everything that is done well adds value to your business, evasive advertising will only keep your audience away.

We want it to be physical, in person and full of hugs! We want to be able to unwrap gifts together and laugh at the same table. But will Christmas be remote this year?

Is book reading a lost tradition? Why has the convenience of the internet made us lose one of our greatest pleasures?

This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.

Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.

Over time, we have seen an evolution and change in mentalities, desires, practices and habits, with new technologies being the main reason for this change.

I came back from vacation! The beach was left behind and with it the permanent buzz of a family home full of children laughing and running, lunch boxes to prepare, dinners where everyone talks at the same time forcing us to turn off because we can't think of anything else.