Portuguese companies invest millions in digital marketing strategies to make their products and services reachable to their target. The result of this promotion can be exponential if authenticity and purpose are at the heart of the strategy. That's what attracts and engages.

Today we celebrate the International Electronic Card Day.

The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

When Big Data first emerged as a difficult technical problem to solve, but today it has become an essential tool for the modern business model.

Start at the beginning: make a good briefing focused on the information you want to share with the web design and web development company that will create your site. A well-done briefing is the first step towards having the right digital positioning and allow your visitors and customers to see you the way you want to be seen!

We all dream of having an article or video go viral, but not everyone can be the "Cristiano Ronaldo" of the internet. We can, however, use a strategy that allows us to create value and relevance in our content.

If you are a Softway customer, you have certainly heard of the XMS backoffice and this article may interest you! If you don't know what XMS is, be sure to read this article ... who knows, we can help you optimize the content management of your website.

Everything that is done well adds value to your business, evasive advertising will only keep your audience away.

Facebook Shops allows you to showcase products, manage inventory and orders, as well as processing payments.