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The search for the perfect solution

Is book reading a lost tradition? Why has the convenience of the internet made us lose one of our greatest pleasures?

João Amador
Nov 2 2020 • 3 min reading

The importance of email marketing

Why is it important to communicate with those who visit your site, with customers, suppliers … via email? How should you do it? What can you communicate?

Madalena Moreira Rato
Oct 12 2020 • 3 min reading

The true price of "Free"

Almost no platform online runs without costs, so if the service is free then you are the product.

Tomás Jacob
Sep 28 2020 • 6 min reading

How to keep your website dynamic and up to date

Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.

Madalena Moreira Rato
Sep 14 2020 • 2 min reading

We are all influencers!

Over time, we have seen an evolution and change in mentalities, desires, practices and habits, with new technologies being the main reason for this change.

João Amador
Sep 7 2020 • 2 min reading

A picture is worth a thousand words

An old saying has it that a picture is worth a thousand words plays a crucial role when it comes to the internet.

Tomás Jacob
Aug 24 2020 • 1 min reading

Holidays! Going on holiday in COVID times after months always on

I'm a few days away from vacation and I started to think that this year is being a strange time, unlike other times of the year. Nothing can fail and I want to keep everything organized because rest is essential, but I have felt that this “holiday” theme has been a great challenge in the uncertain times in which we live today, a fact that I have never felt before.

Maria Cunha
Aug 10 2020 • 2 min reading

My new hybrid colleagues

In this last year I managed to count on three hybrid colleagues in the team. They are not cars, but very different from the classic programmers.

Inês Victorino
Aug 3 2020 • 2 min reading

Consistency and recurrence are essential in online communication

I am in one of the world’s best destinations, in a mix between enjoying the family and closing a spectacular project in which we have been working for Herdade da Malhadinha Nova and today, while having one of those unforgettable breakfasts, I heard a couple talking in the table beside while checking the daily news in Observador.

Maria Cabral de Sousa
Jul 30 2020 • 1 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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