“Personas are the single most powerful design tool that we use. They are the foundation for all subsequent goal-directed design. Personas allow us to see the scope and nature of the design problem… [They] are the bright light under which we do surgery.”

Alan Cooper

There is an increasingly growing and evident trend, cutting across B2B and B2C marketing, called H2H. This human-to-human marketing represents the concept behind any industry, business, or consumer...it is person-to-person oriented, and centers on building long-term, trusting relationships between companies and their customers.

All the evolution of the world and, in particular, the web, leads us to an exponential growth of informed, demanding visitors who know what they want and what they are looking for.

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

The role of content in a digital communication strategy is indisputable, but there is no content without shape, and contents must be fluid like water, adapting to the channel that gives them shape.

When Big Data first emerged as a difficult technical problem to solve, but today it has become an essential tool for the modern business model.

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.

A website with a good section of news, publications or blog articles is, without a doubt, one of the starting points for putting your Content Marketing strategy into practice.

Following what we experienced last October 4th, in every newspaper around the world we find headlines like: “The blackout of the social networks Facebook, Instagram and WhatsApp cost Mark Zuckenberg six billion dollars” … but the question is: and how much did it cost your company?