“All typefaces are historical” Jonathan Hoefler

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?

When you think about having an online presence or renewing your digital strategy, you should consider which solution is best for your business. Often a question immediately arises: “Should you choose a multi-page website or single-page website?"

Once more the Portuguese proverb “a necessidade aguça o engenho”, which in broader terms, translates to “necessity is the mother of invention”, stands the test of time. The COVID pandemic, and its subsequent lockdowns forced the modern world to change its modus operandi.

The success of a website is linked to several factors, but the one who draws our attention the most is its design. The main webdesign’s challenge is to always be at the service of usability, it is very important for a website to be intuitive, fast and easy to use, as this is the key to the success of any interface that increases user engagement and permanence rate on the site.

It is the process that improves user satisfaction by means of usability, accessibility and pleasure provided by the interaction between the user and the product.

Having a good online presence goes much further than simply having a website.

“Personas are the single most powerful design tool that we use. They are the foundation for all subsequent goal-directed design. Personas allow us to see the scope and nature of the design problem… [They] are the bright light under which we do surgery.”

Alan Cooper

Web design is constantly evolving, but in recent years we have witnessed an exponential growth that allows creatives let their imagination run wild. It is now possible to execute ideas and animations that technology didn´t allow before.