Why is it important to communicate with those who visit your site, with customers, suppliers … via email? How should you do it? What can you communicate?

This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.

Almost no platform online runs without costs, so if the service is free then you are the product.

Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.

Over time, we have seen an evolution and change in mentalities, desires, practices and habits, with new technologies being the main reason for this change.

I came back from vacation! The beach was left behind and with it the permanent buzz of a family home full of children laughing and running, lunch boxes to prepare, dinners where everyone talks at the same time forcing us to turn off because we can't think of anything else.

An old saying has it that a picture is worth a thousand words plays a crucial role when it comes to the internet.

“Times change… wills change!” This expression has never been so certain (and with so fast results) as at these times that we are living, and which I believe will have major impact and definitive changes in people's habits.

I'm a few days away from vacation and I started to think that this year is being a strange time, unlike other times of the year. Nothing can fail and I want to keep everything organized because rest is essential, but I have felt that this “holiday” theme has been a great challenge in the uncertain times in which we live today, a fact that I have never felt before.