I already have the new website online, job done. Not!

A website is not a work of art, it is a work in progress, forever!

Madalena Moreira Rato
Nov 30 2020 • 2 min reading

Landing Page 101

Before having your website ready, you need a platform to convert visits and often collect feedback to launch your brand in the digital world. What is a landing page and what are the differences between a website and the landing?

Inês Victorino
Nov 23 2020 • 4 min reading

Will Christmas be digital this year?

We want it to be physical, in person and full of hugs! We want to be able to unwrap gifts together and laugh at the same table. But will Christmas be remote this year?

Maria Cabral de Sousa
Nov 16 2020 • 2 min reading

The connection between your site and social media

The goal of posts on social media should always be to bring users to your content.

Tomás Jacob
Nov 9 2020 • 3 min reading

The search for the perfect solution

Is book reading a lost tradition? Why has the convenience of the internet made us lose one of our greatest pleasures?

João Amador
Nov 2 2020 • 3 min reading

“I want to make a new website, but I don't know where to start. What do I need to do?"

This issue has been frequent and a common denominator when talking with different people, both clients and friends.

Maria Cunha
Oct 26 2020 • 3 min reading

Impact of COVID-19 in web design trends

Design will always be connected to world events and there is no doubt that the economic, emotional and political impact of COVID-19 has shaken most of the people around us.

Inês Victorino
Oct 19 2020 • 2 min reading

The importance of email marketing

Why is it important to communicate with those who visit your site, with customers, suppliers … via email? How should you do it? What can you communicate?

Madalena Moreira Rato
Oct 12 2020 • 3 min reading

To be a Change Agent

This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.

Maria Cabral de Sousa
Oct 6 2020 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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