Myths and Facts: Technical SEO vs Content SEO – Which Is More Important?

When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?

Afonso Luís
May 27 2025 • 3 min reading

In a world where content Is king, why Is everyone writing about the same things?

“Content is king.” We’ve heard it so often it almost feels cliché. But in 2025, with AI-generated articles flooding the internet, SEO strategies obsessively chasing keywords, and countless blogs regurgitating the same tips, trends, and “10-step guides,” the question arises: if content is king, why does it all sound the same?

Maria Cabral de Sousa
May 20 2025 • 2 min reading

The Interview Diaries: 12 Questions with Maria Callapez

Back to the Interview Diaries, I present to you Maria Callapez. Throughout 2025, the talented DJ joins Softway. From mixing tables to graphic design for websites, she joins the team not to play music, but to dedicate herself to the art of creating graphic mockups and web moods for websites and landing pages.

Rafaela Nogueira
May 13 2025 • 2 min reading

Video: the format that continues to lead

In today's digital landscape, there is one format that continues to stand out and lead the way: video. From top bars with concept videos, product demonstrations to institutional videos, websites (and beyond) are increasingly centred on the video format.

Rita Russo
May 6 2025 • 3 min reading

World Graphic Design Day

World Design Day is celebrated on 27th April and aims to highlight the role of design in contemporary society, underlining its cultural, economic, and social impact.

Maria Callapez
Apr 29 2025 • 2 min reading

What is the line between graphic design and front-end programming?

For those of you who have been following us for a long time, whether on the blog, on the web or in real life, Vasco is already a familiar face. He's our Creative Director who also works as a front-end developer, and who, if nothing else, would be a fisherman! Due to the dichotomy and, at the same time, complementarity of the two areas in which he works - design and front-end programming - we share in this article the line that separates (or unites) them.

Tânia Frade
Apr 22 2025 • 2 min reading

The Movie “The Social Network”, 15 Years Later

In 2010, a revolutionary film premiered in theaters, telling the story of the creation of Facebook. "The Social Network," directed by David Fincher, was not just another biographical drama—it was a prophetic portrayal of what social networks would become in our society.

João Amador
Apr 15 2025 • 2 min reading

The Relevance of Email Marketing: still (and always) at the forefront

In a world saturated with notifications, social media, and intrusive advertising, email marketing remains one of the most effective channels for communicating with the right audience. Far from being outdated, it continues to generate concrete results. But how can we prove this relevance? And, more importantly, how do we turn these numbers into strategy? Let’s get to it!

Rafaela Nogueira
Apr 8 2025 • 3 min reading

Adapting Websites for Voice Search: SEO Strategies Incorporating Natural Language Processing and Optimisation for Smart Assistants

The increasing prevalence of voice-activated search has significantly altered the landscape of digital interaction. With the widespread adoption of intelligent assistants such as Alexa, Siri, and Google Assistant, users increasingly expect to engage with online content through conversational queries, posing complete questions and anticipating immediate, precise responses.

Afonso Luís
Apr 1 2025 • 3 min reading

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Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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