What if I told you that booking a trip, doing your daily shopping or having your calendar organised by a virtual agent could be a new reality?
Does it always make sense to think mobile first?
User behaviour, and therefore consumer behaviour, is the law and dictates the rules. The increase in the use of mobile devices to surf the Internet has boosted the mobile first strategy in the Communications Departments of all companies, across the board. But is this really the case in all business sectors? Will it always be mobile devices, Kings?