World Graphic Design Day

World Design Day is celebrated on 27th April and aims to highlight the role of design in contemporary society, underlining its cultural, economic, and social impact.

Maria Callapez
Apr 29 2025 • 2 min reading

What is the line between graphic design and front-end programming?

For those of you who have been following us for a long time, whether on the blog, on the web or in real life, Vasco is already a familiar face. He's our Creative Director who also works as a front-end developer, and who, if nothing else, would be a fisherman! Due to the dichotomy and, at the same time, complementarity of the two areas in which he works - design and front-end programming - we share in this article the line that separates (or unites) them.

Tânia Frade
Apr 22 2025 • 2 min reading

The Movie “The Social Network”, 15 Years Later

In 2010, a revolutionary film premiered in theaters, telling the story of the creation of Facebook. "The Social Network," directed by David Fincher, was not just another biographical drama—it was a prophetic portrayal of what social networks would become in our society.

João Amador
Apr 15 2025 • 2 min reading

The Relevance of Email Marketing: still (and always) at the forefront

In a world saturated with notifications, social media, and intrusive advertising, email marketing remains one of the most effective channels for communicating with the right audience. Far from being outdated, it continues to generate concrete results. But how can we prove this relevance? And, more importantly, how do we turn these numbers into strategy? Let’s get to it!

Rafaela Nogueira
Apr 8 2025 • 3 min reading

Adapting Websites for Voice Search: SEO Strategies Incorporating Natural Language Processing and Optimisation for Smart Assistants

The increasing prevalence of voice-activated search has significantly altered the landscape of digital interaction. With the widespread adoption of intelligent assistants such as Alexa, Siri, and Google Assistant, users increasingly expect to engage with online content through conversational queries, posing complete questions and anticipating immediate, precise responses.

Afonso Luís
Apr 1 2025 • 3 min reading

Micro-interactions and Animations: The power of details in UX

In a digital world where the user's attention is increasingly fought over, small details can make all the difference. Micro-interactions and small animations are essential elements for creating a more agile, engaging and intuitive experience on websites.

Pedro Completo
Mar 25 2025 • 2 min reading

Women, Work, and Leadership: A Timely Reflection for International Women’s Day

March is a time to celebrate International Women’s Day, reflecting on progress and the ongoing challenges women face in the workplace.

Maria Reis da Cunha
Mar 12 2025 • 4 min reading

10 facts and curiosities about websites

The Web is a vast universe full of information, entertainment and services that we use on a daily basis. But have you ever stopped to think about how websites came to be or some curious facts about them?

Rita Russo
Mar 5 2025 • 3 min reading

Trends in JavaScript Frameworks in 2025

The JavaScript ecosystem continues to evolve rapidly, and 2025 promises to be yet another year full of innovation and transformation. For web development companies, staying up to date with JavaScript framework trends is essential to ensure efficiency, scalability, and competitiveness in the market.

Afonso Luís
Feb 25 2025 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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